Gala Music
Design & Motion Systems for web3 music
Client Gala
My Role Lead Motion Designer
As Gala expanded from beyond games. We built the future of web3 music. Working on initial creative, brand and look dev for all the 2d and 3d motion design I worked across Node design, launch films and marketing campaigns. Also building motion systems to serve music track NFT outputs and Mystery Box style systems for product and marketing.
NFT Track System
Tracks were assigned a rarity level on release, climbing as they gained listens.
I designed a visual casing system to display each track's artwork and level — built to scale to 1000+ tracks, with each mint triggering an automated animation export.
Music Mystery Box
As part of the music platform Music Mystery Boxes were available to give the user chances to win prizes, tracks and merch.
I designed look of the Mystery Box so it would be able to be adapted to suit each Artists, or campaign it was part of. Using compositing of 3d lights I was able to change the lighting and colour of the box inside after effects and add imagery and update copy.
